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"We're All On The Same Team"
Cultural Diversity Program
Background
"We're All On The Same Team" is a citywide campaign born out of the realization that as Phoenix grows in its diversity, we must embrace our differences and come together as a team. This grass roots effort, developed by the Phoenix Human Relations Commission and community leaders, strives to address incidences of hate crimes, media portrayals of people of color and race relations within our city. The commission recognizes that if Phoenix is to grow to its fullest potential, it will be through the efforts of all citizens. "We're All on the Same Team" is learning, growing and working together. 
Purpose: 
•	To develop a community awareness campaign that promotes the value of cultural diversity regardless of race, ethnicity, creed or disability. 
•	To create opportunities for positive exchange among diverse groups through community outreach, education and cultural diversity awareness. 
"We're All On The Same Team" Program Overview 
Community Outreach and Education
Cultural Diversity Awareness
"We're All On The Same Team" Pledge of Commitment
Diversity Dialogue 
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Community Outreach and Education
Cultural Diversity Directory
The Diversity Directory is an innovative resource guide designed to assist users in obtaining information about local and national diversity training resources. Information was provided by trainers throughout the country responding to an extensive survey developed by the commission's Cultural Awareness Education Committee. This directory includes cultural diversity training programs in an easy-to-read format that enables groups to choose the appropriate training program to fit their needs. This directory serves as a resource for individuals who recognize the value and timeliness of diversity training. The Diversity Directory contains a list of city department initiatives and contact telephone numbers. 
"We're All On The Same Team" Hotline - 602-495-2485
Local residents have access to up-to-date information about diversity initiatives, upcoming events and diversity training workshops in the city and community through the "We're All on the Same Team" hotline. Brochures and other promotional materials also can be obtained through the hotline staffed by the city Equal Opportunity Department and community volunteers. 
"We're All On The Same Team" Task Force
This team of dedicated community volunteers and business professionals are committed to improving and enhancing the quality of life for all Phoenix citizens. Duties of this group include developing partnerships with other city commissions, collaborating with the Phoenix Police Department's Hate Crimes Task Force and encouraging responsible media coverage of human relations issues. The task force is responsible for planning and organizing events, identifying contacts for media stories and strategic distribution of promotional and informational materials. 
City Department Initiatives and Outreach
As the sixth-largest city in the country, the city of Phoenix is dedicated to making the community a better place to live and work. City departments promote and participate in the "We're All On The Same Team" program by training employees on cultural diversity, developing initiatives that encourage community awareness of diversity issues, distributing information on the "We're All On The Same Team" program, displaying the "We're All On The Same Team" banner at community events and keeping diversity at the forefront by delivering services to the community. 
"Diversity Dialogue" Newsletter
This newsletter serves as a vital tool to provide cutting-edge information to the community on diversity issues that have local and global implications. Communication between citizens, schools, local businesses, the Human Relations Commission and government is key to the success of this program. It serves as a vehicle to increase communication on events, legislation, reports and successes or challenges in cultural diversity. 
Publicity Materials
A colorful brochure depicting team players from many walks of life provides a compelling visual image of the "We're All On The Same Team" concept targeting specific groups within the community (i.e., schools, government, businesses and religious groups). Posters, buttons, brochures and accompanying inserts are distributed to encourage citizens and organizations to adopt key principles of diversity. A "We're All On The Same Team" banner is available for use at community events by city departments, local businesses and community groups. The banner is a visual display used to further the "We're All On The Same Team" message and includes the names of corporate sponsors. The banner artwork is identical to the brochure and poster for enhanced program recognition. 
Public Service Announcement
This 30-second television PSA, produced by the commission in cooperation with SRO Communications, educates and motivates citizens to move beyond race as the basis for communications. The PSA affirms the messages of accepting differences and tolerance for all members of the community and airs on local television stations. 
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Cultural Diversity Awareness
Cultural Diversity Awareness Program
This unique training video and curriculum blends the essential aspects of cultural communication, awareness and race relations into a two-hour program unparalleled in recent local efforts. Nationally recognized cultural diversity trainer, Sergeant Gerald Heuett of the Phoenix Police Department, is featured in the free public education program. This training program educates participants on the historical perspective of race relations, cultural communications and other diversity issues. Regular "Train the Trainers" seminars teach volunteers how to present this material to others in the community. 
Speakers Bureau
Awardees of the commission's annual Martin Luther King Jr. Awards Program have invaluable experiences to share with the community on human and civil rights advocacy. These heroes and heroines are part of the program's registry of diversity speakers. Through the hotline, citizens may request a presentation from these remarkable individuals on the importance of fostering Dr. King's dream and the great value of diversity. 
Diversity Conference
The commission works with Arizona State University West and its community partners in the ongoing series of "Racial Legacies and Learning" conferences. The first event was in October 1998 and featured keynote speakers from Denny's Restaurants. This was a unique learning opportunity for community volunteers and business professionals to understand diversity and its far-reaching implications. Conference highlights also included a "town hall," breakout sessions and theatrical skits. 
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Last Modified on 09/18/2003 12:50:50