Vermillion, South Dakota
It was time for a change. After more than 45 years in operation, the Prentis Park community swimming pool had outlived its functional lifespan and no longer met the needs of a growing, vibrant community.
In 2011 a committee was established to investigate options and provide the Vermillion City Council with recommendations as to the type of swimming pool that would best fit the community’s needs. Since then, the old, outdated pool has been demolished and a new, modern pool featuring a tube slide, a lazy river, zero-depth entry, a diving board, and a water walk has been built in its place.
This project is unique largely due to the creative, mutually beneficial strategy that was developed for the project’s major source of funding. Along with a combination of grants, bond proceeds, General Fund reserves, and private donations, the new Prentis Plunge community pool was funded through the implementation of a 5% municipal malt beverage markup on the wholesale cost of malt beverages and freight.
The ordinance creating this markup was unanimously approved by all nine members of the Vermillion City Council. A subsequent measure was adopted by Vermillion residents and the issue went to the ballot box. The ordinance was then placed before the voters for a final determination and was passed by a count of 67% to 37% on June 30, 2015 and the ordinance officially took effect on July 1, 2015.
The city was successful in getting the support of State lawmakers to close a loophole that would have allowed establishments that sell malt beverages via a liquor license to avoid paying this markup. As a result, all establishments that sell malt beverages within city limits are required to pay the 5% markup on the wholesale cost of malt beverages and freight. This includes all bars, restaurants, and convenience stores, as well as chain supermarkets. This 5% markup affects only a portion of Vermillion residents and allowed for a source of revenue without increasing or introducing any additional forms of taxation.
In 2016 the markup generated revenue of about $116,000. Under the Vermillion City ordinance adopted in 2015, the revenue can only be used for parks improvement. For the next 20 years the markup revenue will be used to pay for approximately half of debt service for the pool project.
City Manager John Prescott was instrumental in all stages of project development, implementation and the pool’s overarching success. He started by bringing stakeholders together to form the initial review committee charged with assessing project feasibility. Throughout each stage Mr. Prescott provided transparency through regular updates and open lines of communication with residents, City Council, contractors, and city staff. He coordinated tasks and worked closely with city departments, particularly, Finance, Engineering, Parks and Recreation, and Street.
The Prentis Plunge pool was officially opened for business in early June of 2017. On opening day an estimated 700 people went swimming at the new pool. In the first week alone, the pool saw more than 4,000 come through its gates. This project has significantly strengthened the community’s image, reputation, and sense of place. Not only are Vermillion residents coming to swim, but also members of surrounding communities. As a result, there has been more activity at the park than there has been in years, creating a safe, family-atmosphere for children to go when school is not in session. With an increased presence in local media and state media alike, the Prentis Plunge will promote and support economic development within the Vermillion community.
Use the links below to navigate directly to the video of your choice. Then click on the image to watch the full interview; also viewable on iPhone or iPad. You can control the volume, toggle HD on or off, or expand to a full screen view using the expanding arrows button at the bottom right of the video frame.
- Bruce Katz on The Metropolitan Revolution
- Pat Lencioni on The Advantage
- Daniel Pink on To Sell Is Human
- ICMA and AFI Present: The Next Big Thing in Local Government
- Jim Collins on Great by Choice
- Rebecca Ryan on ReGENERATION
- Bill George on True North
- Tim Brown on Change by Design
- Frans Johansson on The Medici Effect
- Peter Block on Community: The Structure of Belonging
- Daniel Pink on A Whole New Mind
- Jim Collins on Good to Great
To toggle high definition on or off for better large screen viewing or to reduce bandwidth, activate the HD button in the video frame where available. Discussion guides are available - contact rcarty@icma.org for a copy.
Bruce Katz on The Metropolitan RevolutionBruce Katz discusses his book co-authored with Jennifer Bradley, The Metropolitan Revolution, which focuses on the rise of cities and city networks as the world’s leading problem solvers. Katz is the Co-Founder (with Jeremy Nowak) of New Localism Advisors. The mission of the firm is to help cities design, finance and deliver transformative initiatives that promote inclusive and sustainable growth. Pat Lencioni on The AdvantagePat Lencioni discusses his book, The Advantage. Pat is the author of Death By Meeting, The Five Dysfunctions of a Team, and many other leading business titles. Pat was a keynote speaker at the 2016 ICMA Annual Conference in Seattle. In the interview, they discuss healthy vs. smart organizations, good conflict, team dynamics, values, and other attributes organizations can harness to make better decisions and harness their unique competitive advantage: their people and corporate culture. Daniel Pink on To Sell Is HumanDaniel Pink discusses his latest work, To Sell Is Human, and delves into data that helps explain that, at some level, everyone in the modern economy is responsible for moving others to action (a form of sales). In the conversation, Dan and Bob discuss the pitch, the new ABCs (attunement, buoyancy, and clarity), the benefits of improvisation, and how simply making things easier can change how people respond.
The Next Big Thing: Local Government's Next CenturyLook into the future of local government with former ICMA Executive Director Bob O’Neill and a panel of local government experts that includes representatives from the Alliance for Innovation (AFI). This live, 90-minute Leading Ideas Series webcast was developed with students, interns, management fellows, and early-career professionals in mind. Presenters will focus on the future drivers of local government and their impact on our communities’ future leaders. This video also has transcription; toggle captions on/off by pressing the CC button in the video frame. Jim Collins on Great by ChoiceJim Collins discusses his latest work, Great by Choice, and navigates us through his nine-year research project to determine the characteristics of organizations and leaders that thrive in uncertainty, even chaos, and others that do not. In the conversation, Jim and Bob discuss the characteristics of Level 5 Leaders in the uncertainty era, the value proposition of professional management, and leaving a legacy. Rebecca Ryan on ReGENERATIONRebecca Ryan discusses her upcoming book, ReGENERATION, and how managers can engage and learn from upcoming generations, and how to strengthen inter-generational cooperation to build better communities. In the conversation, Bob and Rebecca discuss traits of successful communities, how to engage entrepreneurs, the power of a sense of place, qualify of life and how to measure it, what generations want, and generational economic cycles. Ryan was a keynote speaker at ICMA's Annual Conference in Milwaukee, Wisconsin, in 2011. |
Bill George on True NorthBill George discusses his books, True North, and True North Groups, and how managers can discover or reinforce their core beliefs and organizational values. In the discussion they cover how leaders can lose their way - and find their way back; fear of failure; a career-defining crucible; and maintaining meaning in your life and career, especially in a tough profession like professional management. George was a keynote speaker at ICMA's Annual Conference in Milwaukee, Wisconsin, in 2011. |
Tim Brown on Change by DesignIDEO CEO and author Tim Brown discusses his recent book, Change By Design, and how a certain mindset, team structure and methodology can create a culture of innovation in organizations. Brown is joined by Jim Keene, then City Manager of Palo Alto, who worked with IDEO to create a culture of innovation in the city by using the “design thinking” methodology. They discuss creating a culture of observation and creating change by anticipating failure. Brown was a keynote speaker at ICMA's Annual Conference in San Jose, California in 2010. |
Frans Johansson on The Medici EffectAuthor Frans Johansson discusses the origin of his book, The Medici Effect, and what local governments can do in times of tight budgets, including encouraging risk, leveraging diversity, and intersecting ideas to break new ground and encourage innovation. In the interview, Johansson stresses that innovation is a constant: someone is taking the risks necessary to make new innovations happen all the time. Why can't that innovator can be you? Johansson was a keynote speaker at ICMA's Annual Conference in Richmond/Henrico County in 2008. |
Author Peter Block discusses his book, Community: the Structure of Belonging, and the obstacles to effective community building and his innovative approaches to overcoming them. He talks about the need for building community, how parties come to the table focused on their individual interests leading to further community fragmentation, creating conversation within communities, understanding how actions by government can create a sense of entitlement, and more. Daniel Pink on A Whole New MindAuthor Daniel Pink discusses his book, A Whole New Mind. They discuss Dan’s ideas, based on analyzing research, that those that succeed in the future will utilize a different kind of mind than what led to success in the past century: artists, inventors, storytellers, using creative and holistic “right-brain” thinking will be the forces for success and change in the 21st century. |
Jim Collins on Good to GreatAuthor Jim Collins discusses how communities can move from Good to Great. Why local government can't operate like a business, the impact of the 'Level 5 Leader' on moving an organization to greatness, the Flywheel Concept, resource engines for communities, and more. Collins was a keynote speaker at the ICMA Annual Conference in San Antonio/Bexar County in 2006. |
The Leading Ideas Series was made possible with support from ICMA-RC.
Morgantown, Kentucky
As the first CAO in Morgantown, KY, Jerrod Barks was facing some serious challenges for the town of 2,500 that lost 60 jobs and was saddled with a large amount of debt when Kentucky Copper went bankrupt. But instead of guessing or acting on anecdotal information, he conducted a survey, researched deeply, and came up with a recovery plan, Morgantown Renaissance, that has been active since early 2016.
In a town where 52 percent of residents live at or below the poverty line and with average household incomes among the lowest in the nation, investing would not come easy. But with just under $50,000, in joint public and private funds, the results have been impressive so far.
Here’s a snapshot:

Sidewalks installed in Morgantown, KY as part of the Renaissance Project.
- Added two blocks of sidewalks with an emphasis of providing safe passage for school children;
- Added eight benches to a 1.5 mile stretch of sidewalk installed on Main Street via a state project. For $1,000, local businesses could sponsor a bench which includes a small plaque in honor of the donation;
- Planted 50 cherry trees, also sponsored by residents for $12 each. The goal is to have more than 200 cherry trees along the city entrances and parks that will complement Yoshinos already living in the downtown area;
- Demolished six dilapidated homes within the city limits to improve aesthetics and reduce police activity.
The project was launched with an initial community survey. More than 300 responses were returned providing “crucial information,” according to Barks.
In compiling the data he discovered trends and topics of concern. Primarily, residents were concerned about downtown development, infrastructure and quality of life issues. The downtown had a greater than 50 percent vacancy rate and the roads, park, and infrastructure were in disrepair. Additionally, the input identified a lack of “community.”
“In finding our direction, I created 20 goals for the city to accomplish in the first year” Barks said. These 20 goals fit within three focus areas in different capacities, ranging from updating the town’s blight ordinance to creating a free series of movies shown in the park on alternate Saturdays during the summer.
The main goal of the Renaissance Project is to encourage people to live and work in Morgantown.
“I feel the foundation of achieving that is to ensure that properties are maintained. People are attracted to beautiful, safe spaces and I want to facilitate that as much as possible,” Barks said.

Morgantown, KY Logo.
By The Numbers
The Renaissance Project includes a mix of community events, new committees, long-term infrastructure goals and updated ordinances. But nothing has been done without statistics to back it up. Barks collected data from the fire marshals, police departments, the Barren River Area Development District office, the state building code authorities, and the Kentucky League of Cities.
A main citizen survey complaint was that the city hosted too many low-income housing units, which anchored the median income. However, Barks was able to show that removing government housing from the city would actually reduce the overall median income. His research showed that housing authority residents earn on average $2,849 more per year than the rest of the town. This proved that the Housing Authority Units were not the primary culprit of the town’s low income levels as people had originally suspected.
Additionally, when creating the plan, Barks researched police dispatch calls and noted the locations of all the calls. He was able to prove that neighborhoods with blighted and dilapidated homes required the most police support. When elected officials and the community learned about the drain on the department and associated costs, they were more willing to jump on board with the plans, specifically code enforcement reform that resulted in demolition of structures or conveyance to the city for maintenance, Barks said.

Yoshino Cherry Trees in Morgantown, KY.
Future Projects
Spin offs to the program have been recognized as well, such as the planting of more than 212 blossoming cherry trees, Barks said. “Our goal is to facilitate a possible Cherry Blossom Tree Festival when the trees mature.” Morgantown’s Facebook page and other social media showcase the successes of the program. This encourages citizen participation and confidence in the plan.
“One of our main goals of the Renaissance Project was to prove that the city government was not a reactionary body, but rather was on the offensive with the issues of today,” Barks added. “..proving that we are a proactive government that can and will navigate the challenges of today and will make Morgantown a beautiful and capable city.”
Subsequent surveys and anecdotal stories show that the plan is working. The city is scoring higher in surveys and citizens walk into city hall and “tell us that they cqn see and feel a real difference in the City,” Barks said. “I feel that the public confidence in the city and its officials has drastically improved.”
Meet the Manager

Jerrod Barks
CAO
Chambersburg, Pennsylvania
If anyone were to doubt that being a professional manager is akin to the role of a corporate chief executive officer, one need only to look at Chambersburg, PA and the scope of ongoing and completed projects accomplished in recent years. From operating its own utilities, implementing award-winning “green’ programs, and launching plans for a new recreational facility, Borough Manager, Jeffery Stonehill has had his hands full.
“Chambersburg has given me the opportunity to develop exciting new projects and initiatives using entrepreneurial business practices not often seen in local government. It is exciting to be a part of a community where so much innovation is happening,” Stonehill said.
Few local governments play such a significant a role in the macroeconomic factors that influence the local economy as Chambersburg. This is because the utility departments drive operating costs down for local businesses and other government units throughout the borough and the region.
While not always appreciated, the borough’s sound fiscal management and lower consumer utility rates benefit private and public sector organizations. Local employers have been able to hire more employees while organizations such as the Chambersburg Area School District and Chambersburg Hospital, have controlled costs and reduced their need for local revenue; controlling tax rates and healthcare expenses for the community.

Jeffrey Stonehill, Borough Manager, Chambersburg, PA.
Selling Power
So how has the 21,000-citizen county seat accomplished this? In short, utilities.
Chambersburg sells power through the northeast grid from Chicago to New York City.
It is is one of 35 boroughs to operate a municipal electric utility and it is the largest in the state. It’s also the only borough to operate generating stations. Growing faster than most towns in Pennsylvania, Chambersburg supplies more services than any other state municipality and is home to more municipal utilities than any other jurisdiction in Pennsylvania. The jurisdiction also is the only one operating electric generating stations including one that turns trash into electricity.
One of two municipalities in Pennsylvania to operate a natural gas utility, Chambersburg offers loans to help residents convert their homes to gas which comes from Pennsylvania’s Marcellus Shale. It also is one of about 50 U.S. communities that operate both a natural gas and an electric system.
Chambersburg also manages a water system, a sanitary sewer system, a trash utility that processes single-stream and green yard waste recycling, and a new storm sewer utility; one of the first storm sewer utilities to form under the new Federal mandate to regulate storm water.
The Chambersburg Electric Department buys some of the power it resells from a public-private partnership with Energy Power Partners (EPP) and the Blue Ridge Landfill in Scotland, PA. The Blue Ridge relationship is full circle. Blue Ridge creates power by harvesting methane gas from the decomposing waste it receives from Chambersburg. In turn, Chambersburg buys all of the power output from the EPA award winning power generating project.
In 2014, the Blue Ridge plant generated about 16% of the total electricity consumed by the Chambersburg Borough Electric Department customers. The renewable sustainable landfill gas plant power project and a corresponding “extension cord” electric line (four miles) built to connect it to the borough continues to help Chambersburg provide sustainable energy and stabilized rates.
“Chambersburg Electric Department rates have consistently been lower than available market rates,” said Don Rundle, director of purchasing and materials at the T.B. Woods, a local machinery manufacturer.
“We recommend that other municipalities learn to use their utilities as an economic development tool to grow their communities,” Stonehill said in a recent ICMATV video.
A Green Borough
Living up to its motto as a “clean, green, safe, and healthy community,” Chambersburg began a new single stream curbside recycling program in early 2016. Single-stream means all paper fibers, plastics, metals, and other containers are mixed in one collection truck, instead of being sorted by the customers into separate containers and handled separately throughout the collection process. Curbside collection now is handled by a private vendor on the same days as regular trash collection.
Beginning in 2014, the borough opened a 6.7-acre green yard waste collection and transfer station. Eligible green yard waste includes acorns, bark, branches, brush, bushes, flowers, foliage, kindling, knots, leaves, limbs, plants, roots/rootballs, sawdust, shrubs, twigs, and wood chips. The site includes a set of truck scales for weighing landscapers’ and contractors’ recycling loads. All the collected material is processed by a third-party vendor into mulch. The Pennsylvania Department of Environmental Protection awarded a grant of $225,000 toward the $906,000 cost of land acquisition and construction for this facility. The facility serves residents and visitors from other regional municipalities.

Rendition of new facility slated for 2018.
Better Recreation
In 2015, town council authorized the Recreation Department to hire an aquatic engineering and design firm to assist staff with evaluation of the municipal pool complex at Memorial Park. Of the three alternatives presented, council selected a complete replacement of the facility and decided to move ahead with borrowing enough money through a dedicated recreation bond issue and pledged to pay off that bond with a new recreation real estate tax.
In September 2016, town council approved the recreation bond sale for $9.75 million to include enough money for the pool project and a number of other park and playground improvement projects throughout the borough. A modern regional aquatic facility is anticipated by 2018. The facility will be run as a separate enterprise of the Borough; a business, just like all the utilities.
These utility, community and environmental projects are the basis for a strong quality of life in our community, says Stonehill, and are a big reason corporations such as TB Woods (www.tbwoods.com), Ventura Foods (www.venturafoods.com), Summit Health (www.summithealth.org) and the Shook Home (www.shookhome.org) have expanded and do business in the area.
Finally, attests Stonehill, the success of the borough has a direct impact on the success of all of Franklin County. Chambersburg is the economic and services hub of the region and the Franklin County Seat. It is the utility provider for neighboring municipalities which enjoy the success of low utility rates and proximity to Chambersburg’s vibrant downtown.
Chambersburg Results
- Population has grown from 17,838 to 20,508 (15% growth) in 2013.
- Budget is the 11th largest in Pennsylvania and the largest borough.
- Few utility rate increases over the last decade including no water rate increase since 2001, no natural gas rate increase since 2013, and no electric rate change since 2014, when the electric rate was lowered for the third time.
- Lowest composite utility bill for customers in Pennsylvania, which has led to economic development and growth.
- Investment in planning, programming, new businesses, public art projects, capital ventures and more. Over $30 million of investment is planned between 2016-2020 for historic downtown Chambersburg. Recently, the Franklin County Government also announced its intentions to evaluate a renovation and/or expansion of the courthouse complex at historic Memorial Square. A recent Public Opinion article describes the impact.
- Public infrastructure projects completed and being planned.
- Downtown vacancy rate has been cut in half since early 2015, from 6% to 3%. And several new businesses have opened or relocated downtown this year.
Stonehill credits civic engagement and an open inclusive grassroots style of local government for the success of the borough. The borough website, www.chambersburgpa.gov, maintains a transparency page where citizens and businesses can find detailed information about government operations. A local radio station, NewsTalk103.7FM, hosts weekly discussions with officials about projects and upcoming meeting agendas for local meetings. Chambersburg prints an annual report, which is mailed to every utility customer (11,000) served by the borough utilities.
“I am blessed that my council and my community respect the value of being a credentialed city manager, and that the value of my participation in organizations such as ICMA and others, can be seen in my daily success in my community.”
Meet the Manager

Jeffrey Stonehill
Borough Manager & Director of UtilitiesLongmont, Colorado
Longmont, Co. lies at the foot of the Rocky Mountains. The area is strikingly flat in comparison to what lies just 30 minutes away in the National Park that celebrates the mountain chain. That drastic drop in elevation leads to major runoff as waters flow east off of the mountains and in 2013, Longmont suffered catastrophic flooding, especially along the St. Vrain Creek.
The city was lucky to escape any loss of life, but the damage to property and infrastructure was severe and resulted in more than $25 million in repairs, says Public Information Specialist, Jennifer Loper.
The city just recently finished those repairs and is now making progress toward restoration, sharing information on the projects through a specialized website, videos and events, such as the November 2016 Bike and Learn ride with the mayor.
The seven-mile, round-trip trek attracted more than 50 cyclists who heard from city engineers and project planners about the ongoing restoration of the St. Vrain Greenway trail, development of an 80-acre open space nature area, widening of the creek flood plain and reconstruction of wiped out infrastructure. Mayor, Dennis Coombs, joined the group at the last stop. (see the video)
“[Coombs] gets from one place to another on his bike,” said Rigo Leal, Longmont’s public information officer. “He’s really the inspiration for a bike and learn event.”
Building Citizen Trust
These events, monthly “coffee with council” and the city manager, a broad communications campaign during the disaster and ongoing information sharing build trust in the community of 92,000 and have helped it get through the flood and move on, said Leal. The citizens approved $20 million in bonds for the flood restoration and have approved a 3/4 cent street tax every 5 years since 1986. Amid the flood restoration the street tax was renewed for 10 years until 2026.
“I think this shows the trust between the city and the populace,” Leal added.
Major flood recovery work, including repair and rebuilding of damaged streets, parks, water resources, irrigation ditches, drainage systems, power lines and public buildings began immediately after the flooding and was completed in September 2016. This included the repair and widening of Sunset Street Bridge, which was washed out by flood waters but now hosts designated bike and walking lanes.
A Bigger Project
Along with the repairs, the city realized the need to prepare for future flooding by restoring and revitalizing the creek channel and launched the Resilient St. Vrain project that is expected to cost between $120-$140 million in combined federal, state and local funds, said Loper. Work could take up to ten years to complete and is being done in stages. The city hosts a video about the project on its website and created print collateral to explain the project to citizens.
“The City decided do more than just repair the creek corridor after the 2013 flood,” Longmont City Manager Harold Dominguez said. “It became an opportunity to restore the greenway in a way that ultimately improves this incredible amenity for the Longmont community.”
Through the restoration work, the city plans to move more than 800 acres and more than 525 structures out of the floodplain and will restore 8 miles of St. Vrain Greenway, the “crown jewel” of the area’s trail system. Design work on Resilient St. Vrain began in 2014. Construction work in the first section of the project, the Sandstone Reach, began in December 2016, and work on the second section, known as City Reach 1, will begin in early 2017. Planning and work also has begun on the Dickens Farm Nature Area within the 80 acres of open space. It will include recreational access to the creek, which was not easily accessible in the past. The plan also includes a creek path for tubers and recreational kayakers with several man-made drops.
The Resilient St. Vrain project has received a “Finding of No Significant Impact” designation from FEMA. In the Sandstone Reach, engineers are using the natural path of the creek that was re-established during the flooding, working around nesting bald eagles and re-using tree root wads for softer diversion tactics.
City Manager Harold Dominguez, along with Public Works & Natural Resources General Manager Dale Rademacher, were instrumental in quickly and efficiently working with FEMA to start the flood recovery process and giving timely status updates to the community and the City Council.
Meet the Manager
