Currently, the quality of products produced from recyclable materials in Georgia is not adequate or marketable. For this reason, local businesses have to import better quality products like cardboard from Ukraine and Turkey.  There exists a potential to collect more materials within Georgia, contingent on the improvement of the quality of recycled products, which will in turn increase the demand for local recycled products. To address this gap, the WMTR will be working with private sector recycling companies to assess their business operations and build their capacity through targeted technical assistance. The team will also work on the national level to enable a recycling business environment in Georgia and create an association or network of recycling companies. In July 2014, WMTR engages an international recycling expert to conduct the assessment of a recycling sector in Ajara and Kakheti. As a result of this study, WMTR produced a Recycling Sector Capacity Assessment and Project Plan. Based on the findings of the sector study, WMTR is also planning the following activities:

• Developing and implementing business plans for improving operations of recycling companies in target regions, increasing their revenues and/or reducing operational costs.
• Establishing business linkages established between waste collection and recycling companies. 
• Supporting recycling companies in the deployment of modern and efficient equipment, improving the associated technical skills and introducing effective and efficient production processes to increase the quality of recycled products.
• Introducing energy efficient and other cost-saving technologies to mitigate GHG emissions, and conduct energy audits of recycling companies to reduce energy consumption and increase company revenues.
• Developing marketing plans for recycling companies, and improving marketing and labeling practices for recycled products to stimulate the demand on recycled products in Georgia.
• Introducing quality control systems to ensure product quality before the final products reach the market.