Being on a 20 Mile March builds confidence. “By adhering to a 20 Mile March no matter what challenges and unexpected shocks you encounter, you prove to yourself and your enterprise that performance is not determined by your conditions but largely by your own actions.”

This is a book for leaders who want to innovate now more than ever, and intended to be a guide for executives and innovators seeking to seize the silver lining in today’s difficult times, for strategists and investors trying to spot industry winners and losers, and for individuals thinking about how to tighten their own belts or reinvent themselves.