The Alliance for Innovation's 2014 Thomas H. Muehlenbeck Award for Excellence in Local Government case study.

Imagine building a magnetic employer brand on Facebook to become an employer of choice in your city. Visualize your recruiters interacting with your potential candidates for the first time to bring clarity to your recruitment process, would that help improve the quality of future job applications? What if you could source passive candidates on Facebook in 48 hours for your hard-to-fill positions, would that help decrease your “time-to-hire”?  This case study looks at the city of Edmonton, AB, and its goal to use Facebook and webinars to improve recruitment processes.