The City of Hampton faced some tough decisions to balance the 2011 budget.  The City desired citizen input in the process, but was concerned that citizens would be too busy for meetings and that young citizens would simply be uninterested.  

The I VALUE campaign challenged citizens to decide on what they valued, and then communicate these things tothe city.  It took the form of flyers, social media, videos, electronic surveys, and more.  The result of these efforts was an $860 that increased meeting attendance by 2,900%.

This case study was a winner of ICMA's Annual Awards Program.