The article gives a guide for municipal managers to effectively communicate during a crisis. Defines a crisis as any situation that threatens the integrity or reputation of your local government and that could be brought on by adverse or negative media attention. The author outlines the five stages of crisis communication: stage 1 containment; stage 2 assessment; stage 3 planning; stage 4 execute; and stage 5 reorganize and review. Offers additional crisis communication advice such as having a designated spokesperson or a consultant.